Joining IESEG as a permanent professor is about being part of a dynamic community, known for its capacity to foster collaboration between researchers from all over the world (80% of faculty members are non-French), from various areas of research, sharing a common interest for creating knowledge with passion and integrity. The school encourages highly ambitious research goals, providing financial resources (e.g. participation to conferences, access to existing or ad hoc data, copy editing, etc), training resources (specialized training on statistical methods and tools), dynamic research environment (brownbags, speaker series, etc), phd financing, etc.
As a permanent professor in Marketing Analytics, you would join a team of talented scholars, passionate about statistical analysis, machine learning algorithms, predictive modeling, and data mining, with a proven track record in publication at top level.
A dedicated center for marketing Analytics (ICMA), provides access to a knowledge hub formed by a team of academic experts in the fields of marketing analytics, customer relationship marketing (CRM) and database marketing that aims to support teaching, research and business projects. ICMA pursues the ambition to bring together a variety of competencies for an active exchange between theory and practice, placing business-driven applications at the heart of innovative research projects and training in marketing customer analytics.
Moreover, the school has developed specialized programs in marketing analytics. For instance, the Master of Science in Big Data Analytics for Business aims at training data scientists and expose participants to leading-edge fundamentals in decision-making by extracting knowledge from Big Data, including customer transactional databases, streaming data, social media data, call center data, and inventory process logs.
Connecting business and academics results in better, fresher ways of leveraging customer data.
The MSc in Big Data Analytics for Business is a 1-year program completely taught in English, aiming at training data scientists. It is the leading analytics program in France and beyond for people that do want to make an impact to mining big data.
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